It is one of those things that most of us don’t think about until the plumbing breaks or you have to fill the swimming pool for the first time: water. It is beautiful and it is mysterious, with properties unique among all other substances in the world. It is also the stuff of life, without which no living species on Earth could exist.
Further, although we tend to take it for granted, water is also the stuff of business without which no company could exist either, whether used for growing crops, washing, mixing, or as a key ingredient in virtually everything we use today, from Orange Juice to the most advanced of Semiconductors.
In spite of its importance to us in virtually every aspect of how we live, water is only recently “coming of age” as a strategically important focus for entrepreneurs, investors, and government programs. There is, however, one such company that is taking this seriously, and with an innovative approach not just to the projects it is helping birth, but also in the way it supports them. It is Israel’s “Kinrot Incubator”, perhaps the first and only business incubator in the world dedicated to water technology in all its aspects, from detection of water contaminants to purification to valve technology — and more.
It is the creation of CEO and Founder Assaf Barnea, who, in a wide-ranging interview, tells us about the importance of the water business for our health and our technology, how the Kinrot Incubator was founded and funded, and what some of the specific technology projects are that make up this unique business entity.
It is a daring innovation that will continue to breed other innovations. It also deserves study from all of us as a potential model for the future of business incubation in such strategic areas.
To hear our interview with Assaf Barnea, please click on the link below:
Stranova Vol. 31, “Just Water,” with guest Assaf Barnea
As always, we are interested in your thoughts about this innovation — and how to apply it in even more creative ways in the future. Please do feel free to enter your comments below.
(The Water Sequence graphics at the beginning of this blog are from Spirit Heart Photography, and used with permission. Please visit their website at www.spiritheartphotography.com for more information on their work, and how you can purchase prints of these beautiful images.)
water technology