Our latest podcast interview features Matt Ramsay of InBox Digital, explaining one of the hottest trends in marketing today, Viral Gaming.
With its seemingly effortless ability to spread the word rapidly about new products and services, viral marketing has become advertising’s modern equivalent of the Holy Grail.
You spend a little effort up front creating your marketing campaign, perhaps in the form of your company’s own cute You Tube video, post it in a blog or a website and maybe tell a few friends. Then, miracle of miracles and through the magic of the internet, you wake up a week later to find that the world has embraced your great idea by storm. Orders have become flowing into your company and its website in a deluge, and profits start piling up by the truckload.
Sound too good to be true? Using the You Tube approach, for most of us this is indeed more fantasy than reality. But there is a viral marketing approach that is working, and, even more amazing, predictably so — to a point at least. That approach is Viral Gaming, in which your company’s products and services are incorporated into customized online games, which in turn run on special dedicated websites. And potential customers not only play the games, they also spread the word about the games to exactly the demographics you are interested in reaching with your products.
Does it work? With the right marketing content developer, it does. In our current Stranova interview, we talk with Matt Ramsay, Business Development Director at one of the biggest players in the business, InBox Digital, located in Swindon, in the United Kingdom. He tells us everything you need to know about how this important strategic innovation works and how it just might change the way you approach marketing of your own company’s products in the future.
You can listen in by clicking on:
You can also learn more about the company itself by going to:
And while you’re at it, we strongly recommend you take some time to try out one or more of the games mentioned in the interview. You can find them by trying any of the links below:
Viva LaVolley, winner in the 2007 NMA (New Media Age) Effectiveness Awards
